When you wake up in the morning and you have something to do that day, one of the first thoughts that come to mind might be, what do I wear. Fashion is a big part to life for certain people. Everyone has their own style and everyone likes different things.
A quote that was said can describe as to why some people like fashion is, "If you look like a winner, then you feel like a winner, and if you feel like a winner, then you are a winner". Not saying that a winner has to look a certain way, but if you like what you look like, then it's easier to feel better throughout your day.